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Understanding the relationship between colors and how they interact on the color wheel is the key to successful design. The Swatch logo incorporates a custom typeface.
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All these colors depict such qualities as dominance, supremacy, excellence and elegance. The Swatch logo features three colors namely black, red and white. The color wheel contains warm colors (red, yellow, orange) on the left side and cool colors (blue, green, and purple) on the right. The Swatch logo comprises of the Swatch wordmark and the Swiss flag cross which signifies the country of origin of the watchmaker. Working with the color theory wheel is the best way to start when choosing your logo colors. Discover the brands world-renowned watches and fine jewellery collections6,400. Lucky for you, there’s actually a science to it called color theory that’ll make it easier for you to select your brand colors. OMEGA Watches: Official website of the Swiss Luxury Watch manufacturer. Picking the right color combinations can be tricky business. It’s especially important when developing a brand identity, and brand assets like a logo. FedEx: purple and orange.Ĭolor is a powerful tool to engage people’s emotions and pique their interest. Acceptable one-color variations of the logo include: black, black and gray, or white. If you close your eyes right now and think of three famous brands, chances are you’ll be able to conjure up the company’s logo colors right away. WE ARE DRIVEN TO IDENTIFY CLEVER SOLUTIONS THAT NOT ONLY ENHANCE. Founded by Nicolas Hayek in 1983, Swatch is a swiss watch manufacturer headquartered in Biel, Switzerland. Our practice is not defined by a style or a type of project, but rather by our approach to find the unique ‘magic’ in each opportunity. But be careful – Swatch is addictive: Swatch Club numbers several hundred thousand members.Our brains are hardwired to react to and remember color combinations. We are an Artist Driven Creative STUDIO INTERESTED IN CURATING EXPERIENCES THROUGH THE LENS OF ART, DESIGN, AND COLLABORATIVE PARTNERSHIPS. With its commitment to niche sports and the Swatch Proteam, the watchmaker has paved the way to popularity for disciplines like Freestyle Skiing, BMX and Drone Racing. The Swatch Art Peace Hotel in Shanghai offers (artistic) freedom for artists-in-residence from all over the world. Swatch watches are a popular canvas for artists working in a great range of styles, and arguably the world’s largest art gallery on the wrist. Known for revolutionary concepts, creative models and the pleasure it takes in provocation, Swatch loves to keep on surprising its audience. On average, a new Swatch design is created once every one-and-a-half days, keeping time as part of a Spring-Summer, Fall-Winter or as a Special Collection. In a very short space of time Swatch has become one of the most famous brands in the world – and all the while remaining true to itself. Since the “second watch” was born in March 1983, hundreds of millions have been sold. Swiss Made and, thanks to industrial production and only 51 parts, available at a democratic price. Looking to make your graphic design projects stand out If so, you are going to love this. Colorful, happy, loud, shrill and forever re-interpreted in different ways. An iconic provocative timepiece that saved the Swiss watch industry, thanks to its visionary founder Nicolas Hayek.
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